Any online business, be it a blog or an eCommerce website needs enough traffic or page visitors in order to be popular and make more sales. The amount of traffic that comes to your business is directly proportional to the number of sales and your profit as well. This is why a lot of online business spend good sum of money to drive visitors to their platform. It has also been proven that the best type of traffic that converts when it comes to monetary value is organic traffic - that is traffic from search engine. This brings up the quest for Search Engine Optimization (SEO). This tutorial article reveals to you 15 free, simple ways to boost your website's traffic and some paid ways as well.
Let's get started!
15 Free Ways To Boost Your Website Traffic
Pay Special Attention To Your Site's Usability
It is worth taking care of the speed of loading the pages of the site, remove pop-ups and unnecessary advertising. Also, special attention should be paid to the development of the interface and navigation on a website; any information should be easy to find.
A website should contain interesting and, most importantly, regularly updated content. Always upload news feed with new articles, posts, pictures and crucial information for newcomers and regular visitors. RSS feed might also be needed to inform all visitors and registered users about new updates.
In case, if there are tables on the website, the size should be stated in pixel instead of percent. Different users have various screen dimensions and these tables, as well as any other content including posts and pictures, will be displayed in multiple ways. In addition, a website should work correctly with all types of web browsers, or at least with the most popular ones (Mozilla Firefox, Opera, Chrome, IE, Safari, etc.).
The last but not the least feature that should be improved is website design. However, it depends on affordability. There are two possible options to solve this problem. The first one is to use an already created template or a brand new one that will be much more effective than a template but the last one requires additional financial support.
However, after all these requirements have been completed, regular updating should be continued. Add new posts, new pictures, news and other interesting content that may attract new visitors and improve relations with regular ones.
Utilize Facebook Page & Groups
Facebook is the largest and the most popular social media in the world. You can utilize facebook to drive more traffic to your blog by creating an official facebook page for your website. You can share the links to your new posts and products in your facebook groups and also invite your facebook friends to like your page. The more likes your page gets, the more engaging and active it becomes and also the more traffic it directs to your website.
Another means to utilize facebook is to joins relevant facebook groups. Search for relevant facebook groups that relate to your website niche or products. Share your post links in these groups especially new post links, but don't overdo it. The members of these groups who are interested in your article or product links will click the links and this will direct them to your website or blog.
Utilize Popular Online Forums
Another easy way to increase the traffic of your website is to join popular and relevant online forums. You will find people who are interested in the services of your website. Some forums also allow you to submit articles for free on their platforms. You can write an article for them and include your site link or product link. This way, you will drive a huge percentage of the visitors of these forums to your website.
This is a fairly simple method that might result in new visitors. First of all, create one or multiple accounts on various forums and blogs. Communicate with people, comment photos, articles and any other updates. Add a website for promotion to the bio or in comments but not at ones. Those who want to promote a website in this way should be reliable users.
Some suggested online forums that allow you post articles for free on their platforms are: Nairaland.com, kuforum.co.uk, jackobian.com, etc. You can sign up with them for free.
Write Guest Posts & Request For Some
Guest posting is of two way; you can write some articles for some sites in the same or similar niche to yours and also invite other websites of similar niche to submit articles in your website. But be careful when guest posting and accepting guest posts because spammy guest posts attract stiff penalties.
Identify some popular online businesses in your area whose audience is relevant to your business. See if you can contribute a post to their blog with a link back to your website. Also make sure your content is relevant and useful to their audience, so that it’s more of an even exchange.
Write Relevant, Engaging Blog Articles & Use Catchy Post Titles
Add new interesting topics. Do not include new irrelevant topics and products that do not refer to the original topic of a website. It might exacerbate relations with visitors and stop new visitors from coming. Stay within topic borders adding new and relevant ones. However, an inflow of new visitors will depend on the updates in each topic.
When writing new articles in your website, use attractive and catchy post titles. You can even carve out many captions and choose the most appropriate one that suites the post. Another way to know the most suiting title for the post is to search it on google and see how similar articles are captioned.
Add Schema Microdata To Your Website
Recently, search engines like Google now value websites where schema microdata has been implemented. Implementing schema microdata (markup) does not directly increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.
Google has made it easier for webmasters to implement schema markup in their websites through Google Tag Manager. See How To Boost Your Site's SEO With Google Tag Manager
Add Internal Links To Each Post Article
Do not only add external links in your post articles. Also add relevant links to other articles or products in your website. But try to make it looks natural by putting them in form of complete sentence.
Adding internal links also increases the relevance and quality of your articles. It is also an SEO tip which also reduces your site's bounce rate and increases your site engagement and as well increases your website traffic.
Utilize LinkedIn & Other Popular Social Media
LinkedIn is another popular and booming social media these days. It has become much more than a means of finding another job. It is no longer jut a social media or network, it has now become a valuable publishing platform in its own.
To utilize this great publishing platform and social media, you need to sign up with them for free and then share your posts to LinkedIn on a regular basis. Also make sure you have a large number of followers.
Optimize Your Article Images
There are plenty of search engines that help people find information, like images, for example. By means of these search engines, we can significantly increase website traffic. That's why place as more images as possible with every post or update on a website. Add interesting descriptions with certain keywords to attract new visitors benefiting from search engines.
Also make sure that every image has an alt text which clearly describes the image. This is necessary because search engines use the image alt text when crawling and indexing your website.
Provide Promotions & Discounts
Provide new and regular visitors with interesting promotions and discounts to significantly increase the attendance of a website. It depends on the intention of a website. It might promote certain product or service and good discounts will be a good option or this is an informative website where you can conduct a competition with good awards for the victory or various challenges. It will depend on the content of a website.
Newsletters & Email Marketing
Interesting emails informing about new updates will increase traffic and make regular visitors read them. There is no need to send two emails per day, one or two emails a week will be enough to keep in touch with the visitors. Continue creating interesting content to entertain visitors and inform them about new posts on a website. It is important to post truly unique articles. Soon enough increased number of visitors will be observed. Moreover, this method can help to contact with regular visitors to convince them that he or she is not forgotten.
Email marketing is one of the traditional methods of boost a website traffic. It can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business.
In order to benefit from this method, fill your website with high-quality content including keywords with infrequent queries. All these articles or posts should be interconnected and decorated with unique pictures and graphics. It is also important to constantly update a website with relevant and interesting posts, which, undoubtedly, will positively affect the number of visitors and place in the search systems. There is no need to publish all the posts at once. Do it regularly but one by one. It will help attract new visitors within the first month.
Other Paid Ways To Increase The Traffic To Your Website
Running Google Adwords
You can utilize Google Adwords. Google AdWords is an advertising service by Google for businesses who wish to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads (PPC). The ad service is largely focused on keywords. With Google Adwords, you can increase the audience reach of your website or product.
Running Facebook & Twitter Ads
Facebook ads are more relevant to online businesses who sell products through their website. You can also utilize facebook's high number of traffic by running ads on the platform. Facebook allows you to define your audience, by choosing countries. You also specify your daily budget amount and the duration of the ads. Then facebook displays your ads to relevant audience.
I have clearly explained up to 15 easy ways to boost your site traffic, both free and paid means. But don't forget that the main way to increase your site's organic traffic is by optimizing your website and pages (i.e. SEO).
I know you have some suggestions and questions on how to increase your website traffic for free. I will be glad to hear it in the comment section below.
About The Author:
When free time allows this brilliant and skillful writer: Melisa Marzett writes various kinds of articles on interesting topics. However, this is not the only occupations of hers. She is also a professional freelance writer that works on Online Paper Editing Services - GetEssayEditor.com and has a huge background in different fields of knowledge. She is always available for those who are searching for high-level writing help.
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