See The Causes Of Adsense Suspension/Ban And How To Avoid Them

If you receive a ban or suspension from Google adsense, you've definitely violated the adsense term of services. Many novice bloggers are often banned in a short time because they do not know these rules. Doing the wrong things in the adsense and other forms of advertisements, whether intentionally or unintentionally, will result in a severe penalty, may get you banned and even have your account terminated. So for those who are thinking of getting a career in adsense, do not just think of some illegal strategies you will be using to generate more earnings. Consider some things first before you actually get involved. Another thing you should know is that Google Adsense Ban or suspension is non-appealable. This tutorial article reveals to you the various strategies Google uses to detect invalid click, some causes of Google adsense invalid clicks/suspension and how to protect your adsense account from being banned.
Reasons why google suspended your adsense account and solution

How Google Detects Invalid Adsense Clicks

Many bloggers ask how Google detects invalid ad clicks. Here are some of the strategies that Google uses to detect invalid adsense clicks:

IP Address And Mac Address
Once you sign up for Google adsense account, Google takes note of your device IP address and Mac address. Mac address is the unique number or code allocated your device. So if you click on your adsense from your device or if you tell a relative to click on your adsense account at regular intervals, Google can easily detect it as invalid click through the IP and Mac addresses of the device.

See: How To Set Up Your Custom Email To Send And Receive Emails Through Gmail

Sudden Rise Or Fall In Ad Click Patterns:
If the click patterns of your ads suddenly rise and after some time, it falls, Google suspects that you might have arranged an ad click program for your site.

Extremely High CTR:
CTR means Click Through Ratio. It the ratio of your total site traffic to those that actually clicked on your ads. Google adsense teams may suspect or even manually inspect your ad click sources if your CTR is extremely high. The normal or optimum adsense CTR range is 0.5% to 10%

Almost all Google services use cookies. Therefore even if you use multiple google accounts to click on your ads, Google will detect easily because any click on the advertisements can easily be tracked with the cookies set in the browser.

Getting More Ad clicks From Social Media:
It is recommended to monitor the traffic ratio of a site closely. Receiving large number of clicks from social referrals indicates Google that it could be an inflated clicks from the publisher’s own friends and circles. if your site gets more clicks from social media, endeavour to work on your Search engine traffic in order to balance your social media to search engine traffic ratio.

Check out: 7 Simple Strategies To Increase Your Google Adsense Earnings

Causes Of Adsense Account Ban/Suspension (Things Not To Do)

Invalid Clicks And Impressions: 
Do not click on your ads and you cannot use any means that artificially increases impressions or clicks on your website (including manual methods)

Persuading People To Click Your Ads: 
Do not ask third parties to click on your ads, and do not use deceptive ad implementation methods to persuade your page visitors to click your ads.

Putting Ads on Copyright Protected Materials and Counterfeit Goods: 
Do not publish copyrighted contents on your blog or website unless you have the legal rights to post such content. And even if you do not put adsense ads on such articles. Also Google ads cannot appear on pages that sell or promote counterfeit goods.

Invalid Traffic Sources: 
Do not place Google ads on pages that receive traffic from particular sources (for example, do not participate in paid to click programs, send unsolicited e-mails or post announcements following actions performed by software applications).

Abnormal Site Behavior: 
Sites where Google ads appear must be easy to navigate and should not change users' preferences or redirect users to unwanted websites, by launching downloads, malware or pop-ups and pop-clouds that interfere with browsing.

Google Advertising Cookies: 
AdSense Publishers must comply with and draw up the privacy rules that provide the opportunity for third parties to enter and read cookies on users' browsers.

Violating Google Content Policy: 
Do not place Google ads on contents violating Google’s content, including content that is adult, violent, or incites to racial intolerance.

Wrong Ad Positioning and Behaviour: 
Do not insert the ad sense code in popup, email or software. Also, do not make changes to your ad sense ad code to alter ad performance or Adsense advertiser’s goal or target.
Some Other Common Reasons Of Banned Adsense Account Are:

Using Hidden Texts on your Site:
Filling your advertisement page with texts too small to read, has the same color as the background and using css for the sole purpose of loading them with rich keywords content and copy will earn you a penalty award that is given to those who are hiding links.

Putting Ads On Pages With Little Or No Content:
Adsense is a contextual network and doesn’t allow ads to be placed on pages with minimum to no  content. Something, even if you think that your posts are well researched and written in-depth, you might still get a site level warning for ads being displayed on pages with “little or no content”.

Using 3 Ad Units Above The Fold:
Adsense doesn’t allow the use of 3 ad units above the fold. This typically happens when you have a side bar ad, a leader board and an in-content ad unit with the post somewhere around the top of the content. These 3 ads are visible on a standard desktop resolution and thus are marked as “ads visible above the fold.”

Buying Paid Traffic:
Buying paid traffic to make more money from ad sense can result in account level ban. Account level bans occur when the ad sense team believes that the business model employed by the publisher is not in compliance with the ad sense term of services.

How to Avoid Adsense Account Suspension or Invalid Clicks

If you are a genuine creator/publisher then follow these tips to avoid invalid activity:
  • There is a word press plug-in called word fence that can block suspicious IP addresses it is very use full plug-in and easy to use.
  • Premium services such as forensiq can also help prevent invalid traffic by making use of their fraud intelligence database, automated traffic detection, proxy unmasking services and more. We recommend this tool to all our premium publishers.
  • Never by any means click on your own ads. This one should be self-explanatory, but it’s easy to fall into this trap thinking you could bump up your earnings. 
  • Do not partner with low-quality sources. This can include ad networks, traffic sources etc. These low-quality sources are often times notorious for invalid activity.


I have clearly explained the main causes of google Adsense suspension and ban. But note that Google discovers more efficient strategies to detect invalid ad clicks. So i will always update this article as soon as I discover some of their newer strategies. 

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Read: How To Boost Your Site SEO With Google Tag Manager

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About The Author:

HAIDAR SHAIKH is a real Indian guru that also writes engaging articles on various niches. He is the CEO of


  1. thanks for tips just started google adsense

  2. "Adsense doesn’t allow the use of 3 ad units above the fold."
    Interesting! I wasn't aware of that.

  3. you learn something new everyday. this was very helpful

  4. Thankyou for sharing this. This would help me to start my adsense account. Keep it up 👍

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  6. This is very great and brilliant information.