10 Best, Free And Paid SEO Tools To Boost Your Site SEO Ranking

With many years of experience in SEO and web development, I have come to know that one of the secrets to building a successful blog or website is Search Engine Optimization (SEO). This is because you can boast of a successful website if more than half of its traffic come from Search Engines like Google, Bing, Yahoo, etc. SEO involves making your site to be search engine friendly by using the right tags at the right time and place and also avoiding all those things that search engines hate. The easiest way to optimize your website or blog for search engines is to use some SEO tools or software to test your site and improve its Search Engine ranking. One of the most important SEO tip you must do before you write any post article is to first carry out extensive keyword research. This will help you discover the most relevant keywords for that topic and how to use them when writing the article. This tutorial article reveals to you the 10 top, best, recommended SEO tools for your website, both the free and the paid ones.
top best SEO tools to boost your site's search engine ranking

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Ten Free & Paid SEO Tools for Your Website


Prepostseo is one of the best free online websites providing content writing and SEO tools. It has a large number of tools providing aid to content writers and bloggers.

This website is best known for its tools responsible to do the right SEO of any blog or website. Most importantly, its SEO writing tools are a class apart for content writers and bloggers.

Therefore, thousands of SEO experts have been using these tools to improve their SEO and content creation.

In general, it provides more than 95 online tools to help you in your respective field. The top SEO tools of this website are:

  • Plagiarism Checker
  • Paraphrasing Tool
  • DA/PA Checker
  • Credit card generator
  • Image to text converter
  • Word counter
  • Text summarizer



Smallseotools is 100% online free tool. It contains multiple SEO tools of different categories such as:Text Content Tools, Images Editing Tools, Keywords Tools, BackLink Tools, Website Management Tools, Website Tracking Tools, Proxy Tools, Domains Tools, Meta Tags Tools, Password Management Tools, Online PDF Tools.

Here are the top 20 SEO tools you can use at smallseotools.com:
  • Plagiarism Checker
  • Article Spinner / Rewriter
  • Keyword Position Checker
  • Grammar Checker
  • Domain Authority Checker
  • Google PR Checker
  • Image Compression Tool
  • Reverse Image Search
  • Page Authority checker
  • Spell Checker
  • Backlink Checker
  • Alexa Rank Checker
  • Backlink Maker
  • Domain Age Checker
  • Website Ping Tool
  • Website Seo Score Checker
  • Keyword Density Checker
  • Website Page Size Checker
  • Google Cache Checker
  • Mozrank Checker
Buzzer Joseph explained how to use 25 Small SEO Tolls for bloggers for fast SEO ranking.

See: 7 Best WordPress Blog and eCommerce Themes to Download

Google Webmaster Tools & Bing Webmaster Tools

google webmasters tools
These two webmaster tools constantly analyze your website, shows you how many pages of your website that are indexed and alerts you once an error is discovered and also give you some debugging tips on how to solve the problem. The tools are 100% free. Google and Bing webmaster tools are recommended SEO tools for every blogger and webmaster because they are the 2 most popular search engines.

Before you can use Google and Bing webmaster tools, you must have a gmail and Microsoft account and then setup the tools up.

Google Keyword Planner

google keyword planner seo tool

Google keyword planner helps you to know exactly what most people are type when searching for a certain product. It is recommended for those who wish to run google Adwords.

To use this tool go to http://adwords.google.com/keywordplanner. Then enter a keyword or group of keywords into the tool's search bar. Google will help you suggest the monthly volume, competitive terms, etc. that will help you utilize google adwords budget.

Schema Markup Creator

schema markup creator

Schema markup creator allows you to customize the way you want your site's search results or attributes like reviews, events, organizations, etc. to appear on search engines. You specify how you want search engines to crawl and index your website or blog.

To use this tool, go to https://www.schemaapp.com/ and create custom schema markup code for your website.

You can also create and add schema markup to your site using Google Tag Manager, See How To Boost Your Site SEO With Google Tag Manager 


Moz-seo tool
Moz is an SEO tool that helps you monitor keywords ranking in up to 200 countries on a weekly basis. It generates your site's Search Visibility Score based on Click Through Rates and positions.
Moz monitors mobile friendly tags, makes a comparison of mobile and desktop view ranks. This SEO tool is very unique in that it exposes issues of duplicate content, broken links, missing pages or other crawl errors of your website and makes unlimited audits of public websites for around 1 million pages. It also provides smart SERP analysis and also analyzes keyword for effective keyword strategy with competitive keyword metrics.

Moz SEO tool has the Free Trial version which offers you a 30 days trial for free. It also has premium versions with different pricing plans like: standard, medium, large and premium to suit your budget. The standard plan starts from $99/month. You can try Moz SEO tool at https://moz.com/.

SEO Profiler

seo profiler-seo tool

SEO Profiler is an awesome, easy to use SEO tool in that it works hand in hand with Google Analytics. This tool will reveal to you the competitor websites of your site and also show you the top ranking keywords and how they are using to rank well so that you can integrate them in your post articles.

Although SEO Profiler is not a completely free tool, but it runs a free SEO audit or analysis of your website and sends it to your email once you sign up for free. You can try this tool at https://www.seoprofiler.com/

Woorank SEO Tool

woorank seo tool

WooRank is another to recommended SEO tool to help you boost your site rank. The tool gives technical information on your site and also allow you to compare your competitor sites' ranking. It allows you to test your site's SEO at interval to see how it is improving in terms of SEO.

WooRank automatically generates a list of your your site's high ranking keywords and also allows you to add similar keywords you want your website to rank well for as well.

See: How To Set Up Your Custom Email To Send And Receive Emails Through Gmail

The SEO tool is not completely free. It has a 7-day free trial before deciding whether you want to make use of the Pro Plan at $49 per month or the Premium plan at $149 a month. You can try this tool at https://www.woorank.com/

SEO Centro

seocentro-seo tool
SEO Centro is just like SmallSeoTools that offers many SEO features like: SEO Analyzer, Meta Tag Analyzer and Generator, Page Speed Analysis, Mobile Friendly Analysis, Keyword Suggestion Tool, Page Keyword Analyzer, etc. To get maximum benefit from SEO Centro features, open each of the sub-tools individually. It might take you a lot of time, but it will go a long way to improve your site's ranking.

SEO Centro, allows you to enjoy a two-day free trial that can be canceled at any time during that period, They have three paid packages only: Pro - $10 a month, Premium - $20 a month and  Enterprise - $40 a month allows for multiple users. You can use this tool at https://www.seocentro.com/

Browseo Tool

browseo tool

Browseo helps you see your website the way a search engine sees it. All you need to do is to enter your site, and this tool will strip your website and show you the way search spiders and bots see it. It also helps you to know the true rank of your website in search engines. You can try this tool at http://www.browseo.net/.


rankscanner keyword tool
RankScanner is a cloud-based search engine results page tracking tool that is packed with a host of SEO tools. Once you sign up and setup the tool by providing a list of your high ranking keywords, the tool will analyze your SEO performance automatically (once you’ve set up a package) following a specified algorithm.

Rankscanner has both free and premium packages. The Basic Package is free of charge with the most limited available options. Some of their premium packages are: Silver Package - about $10 a month,  Gold Package - $32.50 a month and a Platinum Package - $55 per month. You can try this tool at https://www.rankscanner.com/


I have clearly explained 10 best, free and paid SEO tools to improve your site's Search Engine ranking. As I said earlier in this article, always carry out extensive keyword research even before you start writing any blog post or article. This is a very important SEO tip.

I know you have some suggestions and questions on this 10 Best, Free And Paid SEO Tools To Boost Your Site's SEO Ranking. I will be glad to hear it in the comment section below.

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  1. Wow Kelly, you always come up with good article, always a pleasure to read what you are sharing with us. please keep up the good work.

    Sylvain Richard
    owner of

  2. Great tips, thanks for sharing!

  3. Very insightful. Thanks you for sharing.

  4. If you use Wordpress, there are a handful of plugins that are really helpful for adjusting your SEO while crafting posts. I'm a freelance writer for a handful of sites, and those plus Small SEO Tools' plagiarism checker are absolutely essential for me.

  5. Great article. Thanks for sharing!

  6. Great post with useful tips